Clear, honest messaging. Useful information. A unique voice. The reason to choose you. I help brands and businesses of every size bring this to the world.
Words that workWords without purpose are a drag. I plan & write strategy-led content and copy, where every sentence moves you closer to your objectives.
I’m the flexible addition to your marketing team, here to help you find your brand voice and use it to its full potential.
Research driven writing to give you clarity (& customers).
Powerful copywriting
I spent a lot of my youth writing flowery fiction, before a couple of science degrees and a few years in data roles gave me a deep respect for clear, concise writing that’s built to help the reader rather than flatter the writer.
For me, good copywriting achieves a lot in the smallest number of words. It respects the reader’s time. It’s a win-win for you and your reader. I write and then I refine, in collaboration with you, until your copy is polished and perfect.
In-depth research
A piece of writing is only as strong as the information behind it. In a world where low-quality content is abundant (though loathed by readers and search engines alike), creating detail-rich and truly helpful pieces will set you apart from the crowd and earn you customer and client loyalty.
I’m a thorough and enthusiastic researcher, using my skills as a scientist and professional to build a forensic understanding of you, your audiences, competitors, strengths, and opportunities.
Strategy & planning
Successful content marketing or brand copywriting isn’t just about firing out X blogs, Y social media posts and Z ads per week/month/quarter and hoping for the best.
I work with you to determine who you are and what you are trying to achieve. Then I can identify what type of content, across which platforms, using what tone of voice, and focusing on which topics, will be the best way to hit those goals.
Personal professional support
As a freelance copywriter, all of my professional relationships are just that - relationships!
I’ll look to build a long term working partnership with you, based on reliability, quality, punctuality and collaboration.
Whether you want to have a quick call, drop me an email, or bring me into the office for an introduction or a brainstorm, I’m up for it.
Current & previous agencies
Current & previous clients
More about meHi, I’m Niall. I’m a freelance writer based in Bristol, but you might find me in London sometimes. Wherever you are, from Bristol to Bath, London or elsewhere in the UK, I can help you meet your writing and editing needs.
When I’m not writing, you might find me hiking, gardening, watching films, finding new pubs, or doing nothing much in particular.
Experience & Qualifications
BSc - Biology, with a year abroad
MSc - Environmental Change & International Development
Level 4 Apprenticeship - Project Management
Four years’ experience in environmental programme management, technical communication and data analysis roles
Writing freelance since 2020
What makes me different?I'm a freelance copywriter and content marketer based in Bristol.
I'm also an editor and proofreader, so you can get the full package all in one place.
I’m a scientist, so you can rely on me to identify key messages and be direct.
I’m a professional writer, so you’ll get powerful words supported by passion (and years of experience).
I’m a worrier, so you know that I’ll double and triple-check my work before giving it to you.
I’m also a qualified project manager, so you can depend on my efficiency and focus on results.